We’ve decided it’s time for a change, so we’re going to refocus on getting the news, the information you need, when you need it.
MEMPHIS, Tennessee – What’s in a Name?
As you probably noticed today, we ditched the term “local” from our name and renamed ABC 24. We did this for many reasons and not just for the chance of getting new giveaways like t-shirts and coffee mugs.
First and foremost, we’re refocusing on providing news coverage that matches your needs. And we’re doing it in a way that celebrates life in Memphis and the Mid-South.
Although our community has its challenges, it is still ours. It’s our home. This is where we all live, and we want to help make it better for all of us.
The first step is to admit that “we” have a problem. Sometimes we’re so focused on “news” coverage that we just forget to provide the information you really need to get you through the day.
So we refocus on the things that matter to you. Our neighbours. Our community.
ABC 24 is the new name because that’s how the people of Memphis know us best. And you’ll hear ABC 24 with the word Memphis because we’re proud of our city and the people who live there.
“News now” is more than a slogan. It is a commitment.
We’ll work to get you information you can urgently trust when you need it.
So what’s in a name? Well when you hear ABC 24 think about it all knowing that we are going to be working everyday for you and for Memphis.